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customer service

How a Poor Customer Experience can be Repaired to Your Benefit

Many years ago, I learned that in the commoditised world, getting people to remember you is a challenge. Then, I managed a business with 600 sales reps and 300 support people. All the salespeople were on commission only, so they were the definition of ‘coin operated’. My challenge was to Read more…

By captivate, 4 years11 October 2021 ago

The Importance of Good Customer Service

When I first started Digital Marketing Australia Pty Ltd in 1994, I was it. I was the sales team, I wrote the advertising copy, organised the voices and even did some VO work myself. It was great fun as I knew every customer personally, and all about their business. I Read more…

By captivate, 4 years29 September 2021 ago

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